JENNY FITZGERALD

Copywriter

Hello, I'm Jenny

Original thinker, doer and creator. I've spent over seven years learning from great advertising minds and developing my own. With experiences that range from massive campaigns to minimalistic copy projects, I always try to incorporate an  intelligent brand voice with a sense of humor.

 

PORTFOLIO

SELECTED WORKS

MY WORK

BMW Digital POS Slides

Capital One® Multi-channel Mobile, Print, Banner & Takeover Ads (132% lift in response rate)

 

 

 Disney Vacations EM

Waste Management

 Liberty Mutual Insurance Multi-channel Mobile & Landing Page

Wyndham Rewards Multi-channel EM, DM & Banner Ads

Haier America

  Blockbuster Takeover Ads

Haier America Outdoor, Experiential & Print

Bagster for Waste Management Contest

Social Media, Microsite, Website & Promotion

(332,000 unique visitors per day)

  Aetna AARP Animated Banner Ads

(Very successful retargeting campaign, highest conversion rates)

RESUME

SKILLS AND EXPERIENCE

SENIOR COPYWRITER

New York, New York

I was born a copywriter--I just didn't know what a copywriter was until college. When I was a child, I would write catchy jingles and sing them to my parents. Years later, at my first internship, I raised my hand to fill in for a sick copywriter and my very first attempt at a headline went to print in Chef's Magazine. That was my big break into the wonderful world of words. And since then, every opportunity to grow and develop my skills has encouraged my passion for creative, thoughtful campaigns.

INFO

Jennyfitz21@gmail.com

646.456.0433

 

DOWNLOAD PDF

Geometry Global formerly G2 Worldwide

2011 - PRESENT

MANAGER, COPYWRITER

Digital and print projects--from conception to presentation

Capital One

Liberty Mutual

Waste Management

BMW

Starlight Children's Foundation

Aetna

FREELANCE

2010 - 2011

COPYWRITER

Blockbuster

The Shade Store

Wyndham Rewards

Disney Vacations

 

Haier America

2008 - 2010

COPYWRITER

Catalog

Sell Sheets

Product Marketing, Digital and Print

Concepting product launch campaigns

Trade Show Work

Branding, Including wrote the tag line,

Inspired by you. Made by us.

Eclipse Marketing Services, Inc.

2007 - 2008

JUNIOR COPYWRITER

Comcast

Time Warner Cable

CheetahMail

An Experian Company

2006 - 2006

COPYWRITER, EMAIL MARKETING ANALYTICS INTERN

Assisted Creative Director in copywriting duties.

Analyzed and tracked email click-thrus with campaign monitor software.

EDUCATION

2010 - 2010

2002 - 2006

School of Visual Arts

 

Continued Coursework; Copywriting and Media Writing

West Virginia University

Multidisciplinary Studies: B.A. in Arts, concentrating in Advertising, Sociology and History

CONTACT

LETS GET IN TOUCH

JENNYFITZ21@GMAIL.COM

 

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